"Is it feasible to turn Menéame.net into an economically sounding project? Under which assumptions? Imagine that you were to be hired by Menéame.net as Business Development Manager: what type of proposals could they expect from you?"
Yes, I think it is feasible to turn Menéame.net into an economically sounding project. The assumption is that the economic environment will recover soon. If all the companies experience a hard time, the internet companies will endure harder, and the new internet companies, like Menéame.net, will endure even more. Because the big companies that had demand of advertising on internet before will spend much less money on advertising now and pay attention to every penny they spend. It is quite possible that they would prefer the most famous websites instead of trying the new comers with risks.
My proposals for the business develpment are:
1. Analysis the users of Menéame.net, it is quite possible that most of them are young spanishes. They generally spend more time on internet and had more interest to go through the new spooming website.
2. Post advertisments of products that meet their interests, such as play games, sports, rock concerts. Too much advertisments will definitely make audience rate lower of the quality of the website. So the website should utilize the limited space to maximize the benefits that is to meet the users' real demand and also by this way would the companies get the best effect of their advertisments.
3. Offer services for companies to write and post news of relevant companies on Menéame.net. Under the current difficult circumstance, it is a good way to help companies cut their advertsing budges while it costs almost nothing for the website. Meanwhile, many small companies who originally could not afford the fees to advertise on the famous websites now will have a cheap way to promote themselves as well.
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